Thomson Reuters Launches Industry’s First Fully Integrated Solution for PR Professionals

Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, today announced the launch of the industry’s first fully integrated public relations (PR) solution suite. The new MyMediaInfo solution offers a fast and easy-to-use interface that clients can use to search, filter and create editorial calendars, media contact profiles, social media influencers, press release publishing, media monitoring and clipbooks. View this video for an overview of MyMediaInfo. All components of the new MyMediaInfo were developed by Thomson Reuters specifically for this PR solution.

“We are very excited about the launch of the new MyMediaInfo, the only solution that truly integrates PR data, tools and analytics within a single platform,” said Gaugarin Oliver, global head of PR Services at Thomson Reuters. “We didn’t want to provide clients with an inconsistent user experience as they navigate across the platform by merely providing a single login to disparate components. A key differentiator for us is that we built all of the MyMediaInfo components ourselves to ensure the information and tools our clients are using are consistent across the solution. The feedback from our early adopters has been extremely positive. Clients realize the benefits of using one complete solution to gain better insight through fast cross-referencing and analysis. They also recognize the opportunity to save money and eliminate the need for multiple service providers.”

The new integrated MyMediaInfo platform allows PR professionals to quickly and effortlessly:

• Identify traditional and social media contacts – all updates are date stamped and each profile includes all of the outlets to which a contact contributes so clients can easily gauge their sphere of influence. This includes Twitter, blogs and forums.
• Identify media opportunities with access to the largest database of editorial calendars.
• Distribute press releases to custom lists as well as to all major outlets, eliminating the need for third parties.
• Monitor coverage of campaigns, companies and industries across print, online, social media and broadcast outlets. Clients can filter the coverage by contacts already in their media lists, and they can seamlessly research and add new contacts to their lists.
• Create clipbooks with links to the selected articles and a graphical analysis of the impact of the coverage.

MyMediaInfo uses a subscription-based pricing model so there are no usage fees. Clients can issue unlimited press releases, conduct unlimited searches and create unlimited clipbooks. The PR Services business of Thomson Reuters employs the largest group of research professionals in the industry to verify the accuracy of the data within MyMediaInfo. In addition to the Web-based desktop solution, clients can also work with the PR Services research team to develop custom media measurement and sentiment analysis reports.

The Corporate Services business unit of Thomson Reuters provides insight, analytics and communications solutions to Investor Relations, Public Relations, Marketing and Internal Communications professionals at thousands of companies worldwide. Our clients rely on our desktop, mobile, advisory and multimedia solutions to: monitor markets and peers, prioritize their outreach, reach and engage target audiences and measure the impact of their programs.