Broadcom has announced that Indian telecom operator, Idea Cellular, has chosen the BCM21654G for use in its new Idea Ivory Android-based smartphone. By selecting one of Broadcom’s 3G platforms optimized for Android, Idea Cellular is providing customers with an entry-level smartphone offering enhanced functionality, powerful graphics, and advanced features including dual-SIM connectivity.
“As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, yet feature-rich smartphones that meet consumer demand for a satisfying mobile broadband experience,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular. “Our partnership with Broadcom will not only provide our users with a better, faster Android device, but also transform the way people communicate.”
“With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalize on the smartphone revolution,” said Rafael Sotomayor, Broadcom Vice President, Mobile Platform Solutions. “We’re thrilled to work with Idea Cellular to enable low-cost smartphones with advanced features that take advantage of the mobile internet and offer a superior Android experience.”
As carriers expand their 3G networks, smartphone growth in India will be bolstered by low-end smartphones offering dual-SIM capability and local apps. According to research firm IDC, India and Brazil will join the United States, China, and United Kingdom as the top five country markets for smartphone shipments by 2016.1
Idea Cellular’s Ivory is the fifth Android smartphone the company has launched and the first device running on the Android 4.0 Ice Cream Sandwich operating system (OS). Powered by a Broadcom® BCM21654G chipset, it features a 1 GHz ARM Cortex A9 processor and an integrated and globally proven 7.2/5.8 Mbps HSPA modem with low-power VGA video support. The chipset also includes a 2G/3G cellular radio (RF), a power management unit (PMU), and an advanced connectivity suite including Bluetooth, Wi-Fi, FM, and GPS for a complete system solution.
Broadcom’s family of 3G and 4G LTE smartphone solutions deliver the features required for all tiers of smartphones, from affordable entry-level devices to high-performance superphones. Idea Cellular’s Idea Ivory smartphone is available for sale in India now.
“As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, yet feature-rich smartphones that meet consumer demand for a satisfying mobile broadband experience,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular. “Our partnership with Broadcom will not only provide our users with a better, faster Android device, but also transform the way people communicate.”
“With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalize on the smartphone revolution,” said Rafael Sotomayor, Broadcom Vice President, Mobile Platform Solutions. “We’re thrilled to work with Idea Cellular to enable low-cost smartphones with advanced features that take advantage of the mobile internet and offer a superior Android experience.”
As carriers expand their 3G networks, smartphone growth in India will be bolstered by low-end smartphones offering dual-SIM capability and local apps. According to research firm IDC, India and Brazil will join the United States, China, and United Kingdom as the top five country markets for smartphone shipments by 2016.1
Idea Cellular’s Ivory is the fifth Android smartphone the company has launched and the first device running on the Android 4.0 Ice Cream Sandwich operating system (OS). Powered by a Broadcom® BCM21654G chipset, it features a 1 GHz ARM Cortex A9 processor and an integrated and globally proven 7.2/5.8 Mbps HSPA modem with low-power VGA video support. The chipset also includes a 2G/3G cellular radio (RF), a power management unit (PMU), and an advanced connectivity suite including Bluetooth, Wi-Fi, FM, and GPS for a complete system solution.
Broadcom’s family of 3G and 4G LTE smartphone solutions deliver the features required for all tiers of smartphones, from affordable entry-level devices to high-performance superphones. Idea Cellular’s Idea Ivory smartphone is available for sale in India now.
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