The top four most important factors to look at when purchasing a projector are overall picture quality, reliability-maintenance costs, brightness and price.
TFC info has announced the completion of its “Projector Brand Customer Perception and Preference Study 2013.” This research measures projector brand strength among experienced projector users and purchasers in the five most important market segments in the AV industry large corporations, small/medium businesses, small office/home users, education, and government.
According to the report, based on analysing the brand strength and perceptions across important market segments, a clear picture emerges year over year as to where brands fall short and where they are improving in each of these segments.
According to the report, this year Sony did particularly well in education and government. NEC continues to perform strong in the business oriented segments, while Epson is dominating in education, and other brands are also solidifying their position and showing consistent improvement in particular segments.
Most notable are Epson, NEC, and Sharp. All three brands post gains in unaided free recall in four of the five market segments surveyed, said the report. Epson maintains its top spot in education and government as the most recalled projector brand and NEC maintains their top position in large corporations.
Unaided free recall is extremely important to ensure that your brand comes to mind to be included in the important pre-purchase research. Some strong increases are also seen this year for brands that have previously suffered from lower overall unaided brand awareness.
The top four most important factors to look at when purchasing a projector are overall picture quality, reliability/maintenance costs, brightness, and price. Experienced projector users and purchasers name Epson, NEC, Panasonic, and Sony as the top brands they consider to be high quality/reliable projector brands. Respondents name Dell, Epson, and InFocus as the brands that offer the best price , while on the polar end Epson, Panasonic, and Sony are named as offering a better investment. This is a great position for Epson to be in as end users are viewing the brand as both a great value and a high quality investment.
“Measuring brand strength and tracking your position in relation to your competitors is especially important in today’s projector market. With so many affordable options more organizations have access to projectors, and competition is further increasing from other large area flat screen displays,” said Tanya Lippke, TFCinfo director of survey market research. “Understanding customer perceptions, preferences and the factors that are driving purchase decisions is critical to the brand management process, and therefore to the growth and profitability of your brand. These customer perceptions can have significant influence in their purchase decisions.”
Only five percentage points separate the top brands that are most considered for purchase overall this year. Epson, NEC, Panasonic, and Sony are the most considered brands for purchase. Some of these brands are being pushed by their dominance in particular market segments. InFocus, Sharp, and even Mitsubishi hold their own on this measure posting some important consideration gains in certain market segments this year.
“Many brands post great scores this year, even some of the lesser known brands,” added Tanya Lippke, “In order for brands to turn this consideration into an actual purchase, consumers must have a clear understanding as to what your brand offers in correlation to the purchasing factors that are most important to them. This report reveals what messages the major brands are delivering and how these perceptions are affecting them in the market-place.”
TFC info has announced the completion of its “Projector Brand Customer Perception and Preference Study 2013.” This research measures projector brand strength among experienced projector users and purchasers in the five most important market segments in the AV industry large corporations, small/medium businesses, small office/home users, education, and government.
According to the report, based on analysing the brand strength and perceptions across important market segments, a clear picture emerges year over year as to where brands fall short and where they are improving in each of these segments.
According to the report, this year Sony did particularly well in education and government. NEC continues to perform strong in the business oriented segments, while Epson is dominating in education, and other brands are also solidifying their position and showing consistent improvement in particular segments.
Most notable are Epson, NEC, and Sharp. All three brands post gains in unaided free recall in four of the five market segments surveyed, said the report. Epson maintains its top spot in education and government as the most recalled projector brand and NEC maintains their top position in large corporations.
Unaided free recall is extremely important to ensure that your brand comes to mind to be included in the important pre-purchase research. Some strong increases are also seen this year for brands that have previously suffered from lower overall unaided brand awareness.
The top four most important factors to look at when purchasing a projector are overall picture quality, reliability/maintenance costs, brightness, and price. Experienced projector users and purchasers name Epson, NEC, Panasonic, and Sony as the top brands they consider to be high quality/reliable projector brands. Respondents name Dell, Epson, and InFocus as the brands that offer the best price , while on the polar end Epson, Panasonic, and Sony are named as offering a better investment. This is a great position for Epson to be in as end users are viewing the brand as both a great value and a high quality investment.
“Measuring brand strength and tracking your position in relation to your competitors is especially important in today’s projector market. With so many affordable options more organizations have access to projectors, and competition is further increasing from other large area flat screen displays,” said Tanya Lippke, TFCinfo director of survey market research. “Understanding customer perceptions, preferences and the factors that are driving purchase decisions is critical to the brand management process, and therefore to the growth and profitability of your brand. These customer perceptions can have significant influence in their purchase decisions.”
Only five percentage points separate the top brands that are most considered for purchase overall this year. Epson, NEC, Panasonic, and Sony are the most considered brands for purchase. Some of these brands are being pushed by their dominance in particular market segments. InFocus, Sharp, and even Mitsubishi hold their own on this measure posting some important consideration gains in certain market segments this year.
“Many brands post great scores this year, even some of the lesser known brands,” added Tanya Lippke, “In order for brands to turn this consideration into an actual purchase, consumers must have a clear understanding as to what your brand offers in correlation to the purchasing factors that are most important to them. This report reveals what messages the major brands are delivering and how these perceptions are affecting them in the market-place.”
0 comments:
Post a Comment